Answered By: ask crisslibrary Last Updated: May 06, 2015 Views: 3
I'm poking around in the Communication and Mass Media Complete database (EBSCO http://leo.lib.unomaha.edu/login?url=http://search.ebscohost.com/login.asp?profile=web&defaultdb=ufh) and I'm finding articles. Once in the database, I selected Choose Databases above the search box and added on Business Source Premier, so I can search both databases. I think the trick will be finding the right sets of keywords. Try terms like "consumer behavior" or "viewer patterns" and pair with the Internet or traditional media. Click on some results and read the abstracts to pick out other keywords you might use.
This article might be a good start: http://search.ebscohost.com.leo.lib.unomaha.edu/login.aspx?direct=true&db=buh&AN=47390119&site=ehost-live
The Nielsen rating system is currently changing how it measures TV ratings, since people are streaming shows now, so you might want to do some searches on that.
Let us know if you need further assistance,
Emily M, reference associate
In person: Make an appointment with a Research Librarian.